Leveraging Your Localness, featuring Kimber Lanning

There’s a movement happening across the country that indicates a drastic shift in the way consumers are choosing to spend their money. This economic shift includes two main themes: first, people want to know who they’re doing business with, and second, they want a unique experience. Fueled mainly by Millennials, but also fully reflected in Baby Boomer trends, America is choosing independently owned businesses.
How to Leverage Your Localness is a half-day workshop for small business owners to help them be better positioned to reach new customers while retaining regulars. The ideas in the workshop come from actual success stories from communities across the southwest and include a wide variety of businesses working together to tell their story better, to save marketing dollars, and to think more effectively about what types of partnerships can strengthen their business and their region.

Topics will include:

• About Us: Are you really telling your story? What makes you passionate and why it matters
• Collaboration for diverse businesses and how to pool precious marketing dollars
• Talking about economic leakage to residents/consumers and being stronger together
• How to leverage events to drive new customers
• Thinking regionally- what could regional mean to you and your business
• How to more effectively compete with the ‘big guys’

Speaker Kimber Lanning will inform and inspire small business owners to think differently about how they’re positioned in the marketplace, and most importantly, will help them understand that the future depends on small businesses being more competitive to meet consumer demand and retain hometown jobs.