Marketing Magic: Making an Impact with Digital and Traditional Advertising - PRSA Alaska

The changing mass media landscape has splintered your audience and divided their attention. No longer is there one digital or online channel where you can reach your audience. That’s why marketing and public relations professionals need to understand the current web of marketing platforms and services. Join PRSA Alaska for our Fairbanks professional development luncheon on Wednesday, February 27 at the Westmark Hotel. Marketing guru Tyler Williams will share tips for identifying which digital and traditional outlets to focus on and drive results directly to your website. You will learn the secrets of prioritizing your platforms and how creativity can help expand your audience and drive results. In this presentation, you will learn: Everyone’s attention is divided so make sure your marketing is too. Creativity allows you to cut through the noise. Be smart about being weird. Never stop learning, the landscape is always changing and you have to as well.