Marketing to the Government

 Federal, state, and local government agencies are the biggest buyers in Alaska. Each year their combined purchases total in the billions of dollars. By some estimates federal dollars alone make up about 40% of Alaska's economy. Could they add 40% to your bottom line? But how do you reach a customer like that? What are they looking for and how do you help them find it in what you have to offer? Or are they too big to be concerned with your company? Marketing to the government at the federal, state, or local level should be part of every business plan. So what's the plan of attack for your business to get in on the action and remain healthy in the current bare bones economy? Attend this workshop and get the basics of how to market to government.