PRSA: Planning and Measuring in a Digital Age

For professional communicators, planning is essential, but we don?t always practice what we preach.

Learn how to be a smarter planner from Shonali Burke, ABC. She?ll discuss how to make planning almost second nature, and how to measure outcomes instead of just outputs. Learn:

? Methods to create quick plans your boss needs
? How to create measurable plans using traditional and social media tools
? Ways to use planning and measurement that make you look smart
? How to cost effectively measure your programs

Luncheon: Shonali will discuss measurement techniques because ?You Can?t Possibly Know if You?ve Been Successful if You Don?t Know Where You?re Going.?