Publicity for Small Businesses

If a tree falls in an empty forest, does it make a sound? If a small business writes a dynamite press release but it lies forlorn and neglected in the newspaper?s fax machine, does anyone see it? Fact is, in today?s climate, the difference between a successful publicity campaign and tanking spectacularly is often out of the control of those who run small businesses. News organizations have dwindling staffs and downsized space; the marketplace is crowded with entities wanting some of the valuable publicity real estate; and paying ?professionals? to market and conduct PR campaigns is out of the budget question